Rethink Drink: A Modern, Science-Backed Approach to Alcohol Recovery
Key Takeaways
Rethink Drink offers a compassionate, science-led alternative to traditional sobriety-based recovery methods.
Co-founders Matt Brindley and Bruce Rose bring personal and professional experience to support clients through The Sinclair Method (TSM).
Their approach centres on gradual change, using naltrexone to reduce cravings and support long-term recovery.
A combination of personal coaching, education, and community engagement makes Rethink Drink a trusted ally for those re-evaluating their relationship with alcohol.
A free screening call is available for those ready to explore their next steps.
Who Are Rethink Drink?
Rethink Drink is a UK-based organisation changing the conversation around alcohol recovery. Moving away from rigid sobriety-focused models, they specialise in The Sinclair Method (TSM)—a treatment that uses medication and behavioural techniques to reduce alcohol dependency in a gradual, sustainable way.
Meet the Founders
Matt Brindley
Certified TSM Coach and Transformational Life Coach
Successfully recovered from alcohol dependency using The Sinclair Method
Offers empathetic, experience-based support to clients
Bruce Rose
Over a decade of experience in addiction recovery management
A TSM Coach with a passion for evidence-based, client-centred approaches
Focuses on the neurological and psychological drivers of alcohol use disorder
You can read more about their personal and professional journey on the About Rethink Drink page.
What Is The Sinclair Method?
The Sinclair Method (TSM) is a proven treatment for alcohol use disorder that involves taking the medication naltrexone before drinking. Over time, this reduces the brain’s reward response to alcohol and naturally lowers the desire to drink.
How TSM Works:
Take naltrexone one hour before drinking alcohol.
Drink as normal — this is a key aspect, as the process relies on the brain learning new patterns through experience.
Gradual extinction occurs over weeks or months as the positive reinforcement from alcohol consumption fades.
This process is known as Pharmacological Extinction, and it allows individuals to slowly but steadily reduce their alcohol intake without needing to stop entirely from the outset.
How Rethink Drink Supports You
What makes Rethink Drink unique is their full-circle support model. They understand that lasting change happens when both the mind and body are aligned.
Personalised Coaching
One-to-one guidance from certified TSM coaches
Help with implementing the method, managing triggers, and tracking progress
Mindset coaching and emotional support
Free Mini Course
Accessible introduction to The Sinclair Method
Ideal for those unsure about committing to a full programme
Offers practical tips and foundational education
Compassionate, Realistic Recovery
No pressure to become immediately sober
Judgment-free, personalised support tailored to your lifestyle and goals
Community of others on the same path, promoting openness and healing
Why People Choose Rethink Drink
The traditional "just stop drinking" mindset doesn’t work for everyone. Rethink Drink recognises this and offers a much-needed alternative that empowers rather than punishes.
Traditional Recovery Models:
Emphasise complete abstinence from the outset
Often rely on sheer willpower
Can foster shame around setbacks or relapse
Tend to overlook biological and neurological factors
Rethink Drink’s Approach:
Encourages gradual, flexible progress
Uses medication (naltrexone) to rewire alcohol cravings
Provides education and coaching to support long-term change
Respects individual journeys and timelines
Take the First Step with Confidence
If you’re thinking, “There must be a better way to do this,” then Rethink Drink might be exactly what you need. You don’t have to go through the struggle alone—or force yourself into an all-or-nothing mindset.
Rethink Drink offers a no-obligation free screening call where you can discuss your options with someone who understands what you’re going through.
It’s time to change the narrative around alcohol use—and Rethink Drink is here to guide the way.