Rethink Drink: Alcohol Reduction Coaching and Clinical Support in the UK

The blueprint to changing your relationship with alcohol.

...time to rethink drink.

The blueprint to changing your relationship with alcohol.

It’s time to rethink drink.

“I went from a bottle of wine every night to having a few at weekends. I can take it or leave it now.” — Diane, UK “From 70–100 units a week to 0–15 in four months. Calm progress, not white-knuckle.” — Lainey B, UK “Six months ago I was at 100 units a week. I’m around 30 now and I have a choice.” — Eve R, UK “Nearly every day drinking to being in control. This changed my life.” — R, UK “Eight weeks in: fewer units, AF days, and I can handle social events without anxiety.” — Sherry S, UK “It just works. I feel like I control alcohol now, not the other way around.” — Alex, UK

Individual experiences of the Sinclair Method may vary, but the pattern is clear.

What is The Sinclair Method, and why Rethink Drink?

Science that helps cravings lose their grip

Alcohol becomes hard to control because your brain begins to link drinking with a powerful feel good signal. Over time, it starts expecting that signal before you even take a sip. With the right medically supervised treatment taken before drinking, that reward signal is dampened, and the pull toward alcohol starts to ease. No shock detox. No white knuckle struggle. No shame. Just a modern, evidence based approach grounded in neuroscience and clinical research.

Change your drinking without quitting your life

You stay in your normal routine while the brain adapts. No residential stays. No disappearing from your family or work. No avoiding situations, no dodging social events, and no feeling like you're missing out. This approach is designed for people with responsibilities, relationships and careers. Progress builds gradually, letting you keep control as the change takes hold.

Medication is only half the story

Biology plays a role, but habits, routines, stress and environment play an equal one. Our coaches help you change the patterns that used to pull you back. You get lived experience guidance, structure, accountability and practical tools that turn brain change into behaviour change. Most people never change these patterns. That's why they stay stuck. This is the part we've mastered, and specialise in helping you change.

Leading the movement to modernise alcohol recovery in the UK

We're pioneers of The Sinclair Method in the UK, raising the bar for support, care and results. We combine medical supervision, lived experience coaching and industry experts to give you the safest, most supportive route to control. We're reshaping what alcohol recovery looks like, making it modern, shame free and built around real people with real lives. If you want a team that's ahead of the curve, you're in the right place.

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Ready For Change?

Clinical Expertise Behind Rethink Drink

To ensure the highest standards of safety and care, we collaborate with leading experts in alcohol dependence research, specialising in The Sinclair Method.

“When naltrexone is taken in combination with psychosocial support, many of my patients find they are better able to stop after one or two drinks, to build more alcohol-free days, and to gradually extinguish long-held cravings.

Programmes such as Rethink Drink provide the coaching, guidance, accountability, and structured support that make this possible.”

Photo of Professor Jonathan Chick, Principal Researcher on multiple clinical trials related to The Sinclair Method and alcohol dependence.

Professor Jonathan D Chick, MA (Cantab), MBChB, MPhil, DSc, FRCPE, FRCPsych

Consultant Psychiatrist & Principal Researcher on multiple clinical trials related to The Sinclair Method and alcohol dependence.

GMC Reference Number: 1326952

Photo of Professor Jonathan Chick, Principal Researcher on multiple clinical trials related to The Sinclair Method and alcohol dependence.

Consultant Psychiatrist and leading researcher in alcohol dependence

Professor Chick has spent more than 30 years at the forefront of alcohol research and clinical practice.

He has held senior academic and clinical roles, published extensively in peer reviewed journals, and served as Chief Editor of Alcohol and Alcoholism, the official journal of the Medical Council on Alcohol.

He has been recognised internationally for his contribution to the field and continues to advise on clinical practice, research and policy.

Below, he provides a clinical overview of how medication supported approaches may help people reduce their drinking and why structured support remains important.

How medication can help people reduce their drinking

Medication used under medical supervision can reduce the strength of the reward response that alcohol produces.

For some individuals, this means they may find it easier to stop after one or two drinks instead of continuing.

Many people also report that, over time, they experience more alcohol free days and feel more in control of their decisions around drinking.

Research suggests that when this type of medication is taken ahead of drinking as directed by a doctor, the learned associations

that drive urges can begin to weaken.

One of the brain pathways involved in reward and reinforcement is also associated with opioid based substances.

This medication blocks that pathway, but studies show it does not interfere with general pleasure or enjoyment.

The importance of support alongside medication

Medication alone is not considered sufficient for preventing a return to heavier drinking.

People often benefit from guidance to help them understand and manage emotional, situational or social triggers.

In all major research trials where this type of medication was shown to be effective, it was used in combination with structured counselling or support.

Programmes such as Rethink Drink provide coaching, guidance, accountability and a supportive framework that complements the medical aspect.

Who might not be suitable for this medication?

Suitability must always be assessed by a prescribing doctor.

There are situations where this medication may not be recommended, such as pregnancy, certain medical conditions, or current use of opioid based medication.

Doctors will carry out an assessment and may take routine blood tests before prescribing, as part of safe medical monitoring.

Possible side effects

Clinical trials have identified some commonly reported side effects such as nausea, headache, dizziness, fatigue and sleep changes.

These effects are usually mild and short lived, although a small number of people may experience more persistent symptoms.

A prescribing doctor will discuss possible side effects, answer any questions, and advise on the safest course of action based on individual medical history.

Is this medication addictive?

No.

This type of medication is not considered addictive, does not produce withdrawal symptoms when stopped, and does not lead people to increase the dose.

Important note

This information is provided for educational purposes only and is not a substitute for medical advice.

All medication decisions must be made in consultation with a qualified prescribing doctor.

Keep Your Social Life

No need to stop
cold-turkey

Results build
week by week

100% private &
doctor-supported

NHS-approved
medication

Sceptical?

You should question claims. You should want proof.

That’s exactly why our approach is built on evidence, not willpower.

The science behind The Sinclair Method is strong.

Not because it promises outcomes, but because it consistently shows patterns of change when alcohol use is treated as a neurological condition rather than a personal failing.

0%
0%

"78 percent reduced their drinking"

In published clinical trials, around 78 percent of participants reduced their drinking to safer levels or experienced meaningful improvements in control using The Sinclair Method.

No hype. No miracle promises.

Just peer-reviewed research showing clear patterns of change when medication is used under proper medical supervision and supported with structured guidance.

This is why we combine modern medical treatment with coaching and support. Not to force change, but to help you turn evidence into real-world progress.

These findings come from research studies rather than individual results. Medication suitability and decisions must always be made with a prescribing doctor.

Real experiences from people who chose a modern,

evidence-based path

Our programme works best when paired with commitment, support and consistency.

These stories show what’s possible.

Individual experiences vary, but the pattern is clear.

Don’t take our word for it. Read the reviews →

Why traditional approaches fail most people

You have probably tried to cut down or quit before. Maybe you white knuckled your way through a weekend. Maybe you sat in a meeting hall repeating "never again". Maybe you even paid thousands for rehab. And yet, the cycle pulled you back. Every slip made you think it was you. Not disciplined enough. Not strong enough. Not committed enough. But here is the truth. It was never a lack of willpower. You were given a method that wasn't built for how alcohol changes the brain. You didn't fail. The approach did.

The science no one ever explained to you

Alcohol dependency is neurological. Drinking triggers endorphins that reinforce the habit and wire cravings deeper. Willpower can't undo that wiring on its own. Abstinence models put you in a constant battle with biology, which is why long term success rates stay low and most people relapse within a year. At the same time, our health system is stretched. Support is limited. Waiting lists drag on. The message is often "quit completely or carry on as you are". When the biology is strong and the system is outdated, people blame themselves instead of the model. You weren't the problem. The method was incomplete.

The modern alternative that finally makes sense

A method that works with your brain, not against it. A structure that fits around real life so you don't have to avoid people, places or situations. Support that helps you change patterns step by step without pressure, shame or perfection rules. Instead of relying on force, it uses a medical pathway shown to reduce the pull to keep drinking. Instead of going it alone, you have lived experience coaches helping you build confidence, routines and new habits. Instead of quitting overnight, progress builds calmly week by week. It is private, supported and designed for real people with real responsibilities. It is science led. It is sustainable. And it is the foundation Rethink Drink is built on.

How Can We Help?

Everyone starts in a different place.
What matters is taking the next step that fits you.

Want to Know More?

Discover The Sinclair Method in our free mini-course. Start today.

Need to talk it through?

Book a no-obligation discovery call.

Get your questions answered.

Ready For Change?

Start your transformation.

Control is the goal.

Are you spending too much?

Alcohol carries many costs that don’t show up on a bank statement:

Health. Energy. Mood. Relationships. Headspace. Time.

But money is one part of the reality that can be measured.

I spend
£
every
Per month (≈)
£0.00
Per year
£0.00

Seeing the numbers laid out like this often creates a quiet shift.

Not panic. Not pressure. Just perspective.

And when perspective changes, the conversation can change.

Not sure what your next step should be?

If you’re still weighing things up and aren’t ready to book a formal call with the team just yet, there are plenty of other ways to get the answers you need.

Talk it out with our AI Voice Assistant: If you want to explore your options quietly and at your own pace, our AI is ready to chat.

It can walk you through how everything works and help you figure out what makes sense for your situation.

Message us your way: If typing is more your speed, you can reach us via Live Chat or message us directly on WhatsApp.

You’ll find all of these options over on our Contact Page.

Head over there now, pick the way you’re most comfortable communicating, and ask us whatever is on your mind.

every journey begins with a single step

Clinically proven. Carefully supported.

This approach isn’t new, experimental, or built on willpower alone.

It’s grounded in over 35 years of research and a growing understanding of how alcohol changes the brain, and how those changes can be safely addressed with the right medical support.

That research shows alcohol use disorder isn’t a failure of discipline, character flaw or lack of willpower.

It’s a progressive neurological condition, shaped by learning, repetition, and reward.

Photo of Sinclair Method Medication, Naltrexone

Clinically Proven Medication

The Sinclair Method uses long-established prescription medication, routinely used within the NHS and studied for alcohol dependence for decades.

Everything is done under medical oversight, with safety, suitability, and ongoing support built in from the start.

That's the difference when you choose Rethink Drink.

Illustration of network of people connected together with lines

Led By Experience, Backed By Expertise

Our team brings together medical oversight, behavioural coaching, and lived experience of change.

You’re not just handed medication and left to figure it out:

You’re supported by people who understand both the science of The Sinclair Method, and the reality of changing your relationship with alcohol.

Screenshots of Rethink Drink's Sinclair Method Coaching app

Stay On Track With The App

⁠Learn at your own pace, in your own time, in the privacy of your own home.

Access ongoing coaching, guidance, and a supportive community of people walking the same path.

Everything is designed to help you build consistency and progress in real life, not just understand the theory.

Taken together, this gives us evidence-based ways to interrupt those patterns using NHS-approved medication, prescribed under medical guidance, alongside structured, human support.

There’s no one-size-fits-all answer when it comes to alcohol.

But when treatment works with the brain instead of fighting it, change becomes far more achievable.

That’s why we approach alcohol use disorder as neurological, and why support is built around how the brain actually works.

The Sinclair Method is a medical approach to a neurological condition, delivered with human support powered by Rethink Drink.

Supporting Someone you love?

If you are researching this for a partner or family member, we know the weight you’re carrying. You’ve likely dealt with the "revolving door" of traditional rehab and the frustration of broken promises.

Rethink Drink doesn’t just support the individual; we provide the education and framework to help families stay whole throughout the process. It is a significant shift from everything you’ve been told about abstinence, and we are here to help you navigate that change with confidence.

Free Guide: Supporting Change without the Conflict

Watch our dedicated video for friends and family. Bruce explains exactly how the process works, how we support you as a loved one, and why this method succeeds where others have failed.

If You're still here, this matters

You haven’t read this far by accident.

Something on this page has resonated,

which usually means part of you knows change is possible.

We know that feeling.

Because we’ve been here too.

You don’t have to rush this.

But you also don’t have to keep carrying it on your own.

Most people who find their way here have tried everything they were told should work.

They’ve tried willpower.

They’ve tried rules.

They’ve tried stopping, avoiding, promising, resetting.

And when the same result keeps coming back, it starts to feel risky to try again.

What makes this different isn’t just The Sinclair Method.

It’s the outcome.

This isn’t about avoiding alcohol for life.

It’s about getting your choice back.

Real freedom isn’t white-knuckling your way through life.

It’s being able to take it or leave it,

without the fight,

without the pull,

without alcohol calling the shots.

You’ve already built a life with alcohol on your back.

Just imagine what’s possible when it’s no longer weighing you down.

Choose the step that fits where you are right now.

And let the rest unfold from there.

"I get it. I’ve been exactly where you are"

I didn’t look like someone who had a problem.

I was still showing up for work.

Smiling and laughing it off.

Pretending things were ok.

I knew alcohol had more of a say than I wanted.

But I couldn’t maintain the changes I was trying to make.

My evenings were almost identical, following the same loop.

Drinking to switch off.

Not being able to sleep without it.

Waking up at 3am, full of regret

I’d let Dani & the kids down again

“Why can’t I get a handle on this?”

Tomorrow will be different.

I tried willpower, breaks, rules, promises, declarations and resets.

Nothing touched the pull underneath it all.

It would take over my thoughts, and turn everything into a battle.

I was exhausted from fighting.

This wasn’t like me. I’m someone who gets things done.

Photo of Matt Brindley, co-founder of Rethink Drink and UK Sinclair Method Expert.

Matt Brindley, Co-Founder

What changed wasn’t more effort, willpower or trying harder;

I discovered The Sinclair Method.

It was understanding the science behind what I was experiencing and discovering a solution that explained why nothing else had worked.

Once the noise quietened, space appeared.

Space to choose.

Space to change.

Space to be me again.

Taking control away never worked for me.

It just created more resistance.

It was about getting control back.

And when you’re in control, something unexpected happens.

You don’t have to force change.

You choose it.

Rethink Drink was built from that experience.

FAQ - Frequently Asked Questions

Want to Know More?

Discover The Sinclair Method in our free mini-course. Start today.

Need to talk it through?

Book a no-obligation discovery call.

Get your questions answered.

Ready For Change?

Start your transformation.

Control is the goal.

The Sunday Reset

Every Sunday, we share a 2-minute insight into the logic of the Sinclair Method.

Join thousands of others for our weekly newsletter and change how you see the problem,

because when you change the way you look at things, the things you look at change.

… There’s a reason we’re called Rethink Drink!

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